• Knowles Chavez a publié une note il y a 4 mois

    Hiring a startup marketing agency, an advertising agency, an SEO agency, an entrepreneurial development agency or a content development agency is an imperative step for any business, no matter its magnitude. This procedure can get pretty stressful particularly for small startups. It can also cost you a pretty penny. However, hiring the right agency is not something you should rush into. You have to take your time to evaluate and compare the agencies so that you can choose the one that will best serve your purpose. Here are some tips on how to do this:

    o Enquire from your peers. Find out from other companies how they used the services of a startup marketing agency. You can get tips from these companies as well as their clients on how efficient they are when it comes to working with the agencies. The more you get to know people, the better it will be for you to make up your mind about which agency to hire.

    o Outline a list of potential agencies. You can start doing this by soliciting feedback from your peers. Ask them who they use and how much they are able to improve the quality of the services they receive. Take note of the names of the top 10 inbound marketing agencies. Contact these firms and ask whether they would be willing to work with you if you offer to provide marketing consultancy services.

    o Work together. When you and the agency come up with terms for your consultancy, sit down and decide on the scope of the work that will be done. Agree on the methods and the modes of delivering content. Decide if you will hire only a qualified writer or if you want the inbound marketing firm to handle all aspects of online advertising for your business. Make sure that you work together on resources so that you can achieve maximum results.

    o Work with a few agencies. Once you have shortlisted a few agencies, visit their offices to present your case. Do not go for the first agency you meet. Learn more about the company and the people running it. If you are running a small business, it is important to choose the best marketing agencies for startups that have an expertise in helping small businesses grow.

    o Negotiate. Since every negotiation takes place in a court of law, you should be prepared for some tough negotiations. You should also understand that the price you will be paying for the services of the digital marketing agency will always depend upon the profits made by your business. To get the best deal possible, make sure that you are ready to pay your startup capital as well as making a commitment to work with the digital agency for a stipulated period of time.

    o Develop a social media strategy. In order to attract investors, you need to have a sound social media strategy. Your digital marketing agency will give you the right advice on this issue. Invest time in learning more about social media. Start building your brand online. An ideal startup marketing agency will help you do all these things and then keep you updated on any new developments in the business world.

    o Brand yourself. Being creative is very important. You need to develop a strong online presence in order to become successful. The top startup marketing agencies for startups will help you in this aspect as they understand the value of a strong online presence.

    o Tactical execution. You cannot just launch a website, create a blog, add content and call it a day. Your startup marketing agency for startups needs to help you plan every aspect of the campaign from the launch of the website to the management of the content. They should also assist in the strategic execution of the plan.

    o Data-driven strategy. A data-driven strategy means that you should focus on gathering as much relevant information as possible from different sources. A data-driven strategy also means that you should use this information to analyze your market. The top startup marketing agency for startups understands this requirement and helps you in collecting the data and using it for a specific purpose.

    o Work together with the senior team members. A good startup marketing agency for startups ensures that it works closely with its senior staff members. In order to make your strategy work, your senior team members must fully understand your strategy. If they don’t, then you have failed in implementing your marketing strategy.